AIDA Model Infographic Templates

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The AIDA Model stands for Attention, Interest, Desire, and Action and is a model used in advertising markets. This model identifies the cognitive stages an individual goes through during the purchasing process for a product or service from any company. It's a purchasing funnel that represents where buyers go to and from at each stage, to support them in making the final purchase.

Many marketers find AIDA useful since we apply this model daily, whether consciously or subconsciously, when we're planning our marketing communications strategy. Our AIDA model is perfect for anyone looking to represent such important process in their business.