The Blue Ocean Strategy is used to represent the pursuit of differentiation and low cost to open a new market space with demand. This strategy helps make competition irrelevant. All of these elements make for a good strategy that anyone in business can use in their own company.   

This strategy is a perfect analogy that represents the wide, deep potential of an unexplored  market space. Our Blue Ocean Strategy slides are perfect for those who are presenting a new market space that is not yet being fought over and demand has not yet been created.