Empathy maps put a user, customer, or persona at the center of a strategy so the whole team can build with their context in mind. This pack of twenty empathy map infographic layouts gives UX researchers, product managers, designers, and customer experience teams polished visuals for classic four-quadrant empathy maps, expanded six-section layouts, persona-driven storytelling, and the kind of empathetic research communication that turns interviews into shared understanding.
Use the classic four-quadrant empathy map for design-thinking workshops, the six-section expanded layout for deeper persona research, the persona card for stakeholder briefings, and the customer journey + empathy combo for UX research debriefs. Each design respects empathy-mapping conventions while keeping the visuals warm and human-centered.
Open the file in PowerPoint, Keynote, or Google Slides and update quotes, personas, and brand colors in minutes. A solid fit for design sprints, UX research debriefs, customer experience strategy, persona-development workshops, and any moment when human insight needs to anchor a product decision.